Slay Lab
Timeline Report
Relume was started by two guys with the same mission.
Our story starts 8 years ago... Strap in.
“Introduces Avea as a reference; agrees goal is a distinctive identity, not a replica”
Dan, Co-founder and CEO of Lumio
“We were essentially the Instagram police and called out fake influencers left, right and centre. It was fun and all, but there is only so many bikini chicks you can look at on Instagram before you start losing your mind.”
Dan, Co-founder and CEO of Lumio
Lumio, previously called Foenix, was a social media analytics company that helped brands like Audi, David Jones and Red Balloon source legitimate influencers for social media campaigns.
“We were essentially the Instagram police and called out fake influencers left, right and centre. It was fun and all, but there is only so many bikini chicks you can look at on Instagram before you start losing your mind.”
Dan, Co-founder and CEO of Lumio
“After this, we both took up golf during the week and started eating fancy dinners at the local Country Club... Ha. This is not what happened at all. We suck at golf and love eating Guzman Y Gomez.”
Adam, Co-founder of Lumio
Adam decides to stay in Sydney and cut his teeth as a Product Designer with one of Sydney's leading design studios.
Whilst in Germany, Dan worked with with brands such as Daniel Wellington and BMW - Ja!
Adam worked with clients like Vodafone, TAFE NSW, Adobe and also won the 'Good Design Australia' award for his work on the Seatfrog website.
The name "Relume" is born.
relume
[ri-loom]
To relight or rekindle (a light, flame, etc.)
To do this they would have to build a company that would be profitable in its first year. Not the next Uber of *insert clever idea*.
Duedate to send the final production content
“Relume was an opportunity for us to build a profitable business, not a startup that bleeds cash, whilst doing what we love to do. It also allows us to learn about all types of businesses and the problems they deal with. These are all opportunities that we could potentially solve for in the future. For now, our goal is simple, we want to build a kickass business which means we really want our customers and the Webflow community to succeed too.”
Gerda Gavari, Founder of Studio Gavari
You've heard our story, it's now time for the world to hear yours.