Modomi
Creating a brand world that balances softness, structure, and contemporary simplicity.
project info
Modomi required a brand identity that speaks to both children and parents, combining warmth, clarity, modern and a playful aesthetic. The result is a flexible system designed to translate across digital platforms and social media with ease and consistency.
services
Brand Strategy
Visual Identity
Art Direction
Social Media Templates
Content Direction
Fashion Design
Industrial Design
Illustration
YEAR
2024 - now
Client
Own Brand
Industry
Kids Concept Store
The brief
Modomi set out to create a brand that resonates with modern families, appealing to children through softness and playfulness, while maintaining a refined and considered aesthetic for parents. The challenge was to avoid overly childish or overly minimal design, instead finding a balance that feels both intuitive and elevated. The opportunity was to build a flexible identity system that could evolve across digital platforms and social media, while remaining instantly recognisable.
what we did
We developed a visual identity that combines softness with structure, using a restrained colour palette, balanced typography, and subtle playful elements. The system was designed to be adaptable across social media, enabling consistent communication while allowing for variation and content flexibility. Art direction and templates support a cohesive presence, ensuring that every touchpoint reflects the same tone and visual clarity.
We developed a visual identity that combines softness with structure, using a restrained colour palette, balanced typography, and subtle playful elements. The system was designed to be adaptable across social media, enabling consistent communication while allowing for variation and content flexibility. Art direction and templates support a cohesive presence, ensuring that every touchpoint reflects the same tone and visual clarity.
