Studio Gavari

Modomi

2024 - now

A playful yet refined brand identity for a children’s lifestyle concept

‍

Modomi required a brand identity that speaks to both children and parents, combining warmth, clarity, modern and a playful aesthetic. The result is a flexible system designed to translate across digital platforms and social media with ease and consistency.

Modomi set out to create a brand that resonates with modern families, appealing to children through softness and playfulness, while maintaining a refined and considered aesthetic for parents. The challenge was to avoid overly childish or overly minimal design, instead finding a balance that feels both intuitive and elevated. The opportunity was to build a flexible identity system that could evolve across digital platforms and social media, while remaining instantly recognisable.

‍

A cohesive brand identity and social system that supports Modomi's growth — allowing for consistent, flexible communication across platforms while maintaining a clear and refined visual language.

Modomi

Creating a brand world that balances softness, structure, and contemporary simplicity.

project info

Modomi required a brand identity that speaks to both children and parents, combining warmth, clarity, modern and a playful aesthetic. The result is a flexible system designed to translate across digital platforms and social media with ease and consistency.

services

Brand Strategy
Visual Identity
Art Direction
Social Media Templates
Content Direction
Fashion Design
Industrial Design
Illustration

YEAR

2024 - now

Client

Self Commissioned

Industry

Kids Concept Store

The brief

Modomi set out to create a brand that resonates with modern families, appealing to children through softness and playfulness, while maintaining a refined and considered aesthetic for parents. The challenge was to avoid overly childish or overly minimal design, instead finding a balance that feels both intuitive and elevated. The opportunity was to build a flexible identity system that could evolve across digital platforms and social media, while remaining instantly recognisable.

what we did

We developed a visual identity that combines softness with structure, using a restrained colour palette, balanced typography, and subtle playful elements. The system was designed to be adaptable across social media, enabling consistent communication while allowing for variation and content flexibility. Art direction and templates support a cohesive presence, ensuring that every touchpoint reflects the same tone and visual clarity.