Studio Gavari

Palmar Swimwear

2024

A refined brand direction for a contemporary swimwear label

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Palmar required a brand direction that reflects a contemporary swimwear aesthetic, minimal yet expressive, refined yet relaxed. The outcome is a cohesive identity system designed to support a lifestyle-driven brand across digital and physical touchpoints.

Palmar set out to establish a distinct presence within the contemporary swimwear space — a category defined by strong visual competition and lifestyle-driven branding. The challenge was to create a brand identity that feels both effortless and elevated — capturing a sense of modern resort living without relying on clichés. The opportunity lay in defining a clear visual direction that could guide the brand consistently across all touchpoints.

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A defined brand direction and identity system that supports Palmar’s positioning, providing a clear visual foundation for future development across digital and product touchpoints.

Palmar Swimwear

Defining a visual language that feels effortless, elevated, and rooted in modern resort culture.

project info

Palmar required a brand direction that reflects a contemporary swimwear aesthetic, minimal yet expressive, refined yet relaxed. The outcome is a cohesive identity system designed to support a lifestyle-driven brand across digital and physical touchpoints.

services

Brand Direction
Visual Identity Development
Colour System
Typography Selection
Logo Exploration & Concepts
Brand Guidelines

YEAR

2024

Client

Shaniece Parker x Palmar

Industry

Fashion / Swimwear

The brief

Palmar set out to establish a distinct presence within the contemporary swimwear space — a category defined by strong visual competition and lifestyle-driven branding. The challenge was to create a brand identity that feels both effortless and elevated — capturing a sense of modern resort living without relying on clichés. The opportunity lay in defining a clear visual direction that could guide the brand consistently across all touchpoints.

what we did

In collaboration with the wider design team, we developed the visual foundation of the brand — focusing on colour, typography, and identity direction. A restrained yet warm colour palette establishes the brand’s tone, while typography introduces a balance between refinement and ease. Logo explorations provided a range of directions — allowing the brand to define its positioning with clarity. The outcome is a flexible identity system, documented through brand guidelines, enabling consistency and scalability.