Routine Vitamins

The client approached me with an existing logo but lacked a complete brand identity. They needed: A refined color palette and typography that aligns with their vision. Packaging design for their supplements, including jars and pouches. A practical, cost-effective approach to launching their products while maintaining an elevated look. Overcoming technical challenges, such as designing for SULAPAC sustainable jars, which had a subtly coned shape instead of a perfect cylinder.

To bring Routine Vitamins to life, we: Refined the brand identity, creating a harmonious color palette and font pairing that complements their logo. Designed packaging for jars and pouches, adapting the labels to the non-cylindrical shape of the SULAPAC jars. Conducted printing tests to match the Pantone orange swatch in CMYK, ensuring brand consistency across materials. Developed additional brand assets, such as a custom-branded Routine tape and a mailer box, for a cohesive unboxing experience. Focused on minimalism and sustainability, ensuring that the materials and design elements aligned with Routine’s mission while staying cost-effective for a startup.

Routine Vitamins now has a polished, recognizable brand identity that enhances their presence in the wellness space. The packaging design balances simplicity and functionality, with a soft, natural color palette and clean typography that reflects their approachable yet premium positioning. The SULAPAC jar challenge was solved through careful adaptation of the label design and print testing, ensuring seamless integration of their signature orange hue. The additional elements, like the Routine-branded tape and mailer box, reinforce their identity and create a memorable unboxing experience—all while keeping production costs low. This project showcases how strong branding and thoughtful design can elevate a startup’s market presence, enhance brand recognition, and create a seamless customer experience—all with a strategic and cost-effective approach.