Studio Gavari

Routine Vitamins

2021

A bold and contemporary brand for a supplement line.

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Routine Vitamins required a brand identity and packaging system that stands out in a crowded supplement market while remaining clear, accessible, and trustworthy. The result is a confident visual language with strong colour, typography, and a recognisable product presence.

Routine Vitamins aimed to position itself as a modern, accessible supplement brand — designed for everyday use while maintaining credibility and clarity. The challenge was to create a brand that stands out on shelf and in digital environments, without losing the trust and structure expected within the category. The opportunity was to build a system that combines bold visual expression with clear communication — making the product both noticeable and easy to understand.

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A distinctive supplement brand with strong shelf presence and a clear, scalable system — designed to stand out while maintaining trust and usability.

Routine Vitamins

Designing a distinctive, everyday supplement brand with high visual impact and clarity.

project info

Routine Vitamins required a brand identity and packaging system that stands out in a crowded supplement market while remaining clear, accessible, and trustworthy. The result is a confident visual language with strong colour, typography, and a recognisable product presence.

services

Brand Strategy
Visual Identity
Packaging Design
Label System

YEAR

2021

Client

Routine Srl

Industry

Supplements & Wellness

The brief

Routine Vitamins aimed to position itself as a modern, accessible supplement brand — designed for everyday use while maintaining credibility and clarity. The challenge was to create a brand that stands out on shelf and in digital environments, without losing the trust and structure expected within the category. The opportunity was to build a system that combines bold visual expression with clear communication — making the product both noticeable and easy to understand.

what we did

We developed a brand identity and packaging system designed for visibility, clarity, and scalability. The identity uses strong colour and typographic contrast to create immediate recognition. The packaging system is structured for consistency across variants, allowing flexibility while maintaining a unified appearance. Art direction and imagery extend the brand into a tactile and human context — reinforcing accessibility and product relevance.